Obsess to Success: How Building Relationships and Focusing on the Customer Experience Will Change the Course of Your Business

When Cindy Koebele started her title insurance business in the midst of the housing market crisis, she knew she was taking a risk. But a decade later, her business is thriving and continues to grow. What's her secret? Cindy attributes it all to the power of connection--her ability to forge genuine, lasting relationships with her clients, her coworkers, and her partners. This relational thinking was the bedrock that she built her business on, and can be for you too.

In Obsess to Success, Cindy passes on all the ways she was able to build her success on a foundation of personal relationships. Whether it's giving gifts or making time to chat, remembering names or sharing meals, there are a thousand small ways you can take your business connections beyond the financial and into the personal. When you obsess about remembering the little things, big things will follow. And once they do, the possibilities are limitless.

Never underestimate the power of remembering the little details. No matter the business or the person, it's the most important thing you can imagine.